88% of people with multiple sclerosis feel unable to cope, and 94% say it has affected their mental health. For MS Awareness Week, we built MS Trust's broadcast PR campaign around those findings from the charity's new report, which also highlighted a national shortage of 149 MS nurses. We put the charity's chief executive on air across a day of radio and TV interviews, explaining how the MS Trust works with the NHS to place extra MS specialists where they are needed most. The campaign secured 7 items of radio and TV coverage reaching 8.4 million people, led by Sky News TV, with BBC Radio Leeds and BBC Radio Shropshire.
MS Trust wanted to show the impact the lack of accessible specialist care is having on the everyday lives of people with MS.
The message
The MS Trust is the only charity working with the NHS to place extra MS specialists where they are needed most, and its information service is a lifeline for people with MS.
The angle
A new MS Trust report found 88% of people with multiple sclerosis feel unable to cope and 94% say it has affected their mental health, while a national shortage of 149 MS nurses leaves thousands without the specialist care they need.
On air
The charity's chief executive
The result
7 items of coverage reaching 8.4 million, including Sky News TV, BBC Radio Leeds, BBC Radio Shropshire.
More campaigns for MS Trust
MS Trust has come back to Relations Group for other broadcast PR campaigns:
MS Awareness Week is run in the UK by the MS Society together with the MS Trust, MS-UK, Shift.ms and other MS charities. It aims to improve understanding of multiple sclerosis and to challenge assumptions about living with it. It usually takes place in late April. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning MS Awareness Week for 2027?
MS Awareness Week usually runs in late April. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
