After a year of lockdown, a survey found 54% of people with MS had felt anxious or hopeless in the past month, and 23% felt their mental health needs were going unmet. For MS Awareness Week, we built MS Trust's broadcast PR campaign around the toll lockdown had taken, just as MS services were starting to recover, and made the case for getting them fully back up and running quickly. We put the chief executive of the MS Trust on air across a radio day of interviews. The campaign secured 13 items of radio coverage reaching 1.7 million listeners, including BBC Radio Solent, BBC Radio Leeds and BBC Radio Derby.
MS Trust wanted to highlight the toll lockdown took on people with MS and make the case for getting MS services fully back up and running.
The message
Lockdown hit the mental health of people with MS hard, so restoring MS services quickly matters.
The angle
A survey found 54% of people with MS had felt anxious or hopeless in the past month and 23% felt their mental health needs were going unmet after a year of lockdown, as MS services were starting to recover.
On air
The chief executive of the MS Trust
The result
13 items of coverage reaching 1.7 million, including BBC Radio Solent, BBC Radio Leeds, BBC Radio Derby, Northsound 1.
More campaigns for MS Trust
MS Trust has come back to Relations Group for other broadcast PR campaigns:
MS Awareness Week is run in the UK by the MS Society together with the MS Trust, MS-UK, Shift.ms and other MS charities. It aims to improve understanding of multiple sclerosis and to challenge assumptions about living with it. It usually takes place in late April. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning MS Awareness Week for 2027?
MS Awareness Week usually runs in late April. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
