When temperatures soar, dogs and cats cannot cool themselves the way we can, leaving them at risk of heatstroke, dehydration and burns from hot pavements. For Everypaw's summer broadcast PR campaign, we put a veterinary surgeon from Everypaw Pet Insurance on air across a radio day of interviews with five simple tips: water and shade, walking pets early or late, never leaving them in a car, knowing the signs of heatstroke and grooming. The campaign secured 14 items of radio coverage reaching 2.4 million listeners, from BBC Radio Sussex and Surrey and BBC Radio Essex to BBC Radio Norfolk and Heart Four Counties.
Greatest Hits Radio Surrey & East HampshireCommercial radio
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BBC Radio Sussex and Surrey · 3m 56s
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BBC Radio Essex · 7m 46s
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BBC Radio Norfolk · 7m 46s
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The story
Everypaw, Summer
The aim
Everypaw wanted to help pet owners keep dogs and cats safe from heatstroke during summer heatwaves with practical advice from its vet.
The message
Pets cannot cool themselves as well as we can, so give them water and shade, walk them early or late, never leave them in a car and know the signs of heatstroke.
The angle
As temperatures soar, vets are reminding owners that pets cannot regulate their body temperature as well as humans, leaving dogs and cats at risk of heatstroke, dehydration and burns from hot pavements. Five simple tips cover water and shade, exercise timing, never leaving pets in cars, spotting heatstroke and grooming.
On air
A veterinary surgeon from Everypaw Pet Insurance
The result
14 items of coverage reaching 2.4 million, including Heart Four Counties, BBC Radio Sussex and Surrey, BBC Radio Essex, BBC Radio Norfolk.
More campaigns for Everypaw
Everypaw has come back to Relations Group for other broadcast PR campaigns:
Summer is a major broadcast moment built around the school summer holidays, days out, travel, hot weather and outdoor living. In England and Wales schools usually break up in late July, while in Scotland and Northern Ireland they break up in late June. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Summer for 2027?
The school summer holidays next run from late July to early September 2027 in England and Wales, and from late June in Scotland and Northern Ireland. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
