Is staying in the new going out? With the economy tight, research suggested only one in seven Britons planned to go out on New Year's Eve, while a third would stay in with family and friends and three quarters thought the night would be expensive. We built Eventbrite's broadcast PR campaign around that question, putting the brand's UK community manager on air in radio interviews to talk about parties at home for friends, family or colleagues, with on-air competitions running alongside. The campaign secured 62 items of radio coverage, 53 interviews and 9 on-air competitions, reaching 4.7 million listeners, including BBC Radio Norfolk and Panjab Radio.
62Items of coverage (53 interviews and 9 on-air competitions)
4.7 millionCombined reach
3h 04mTime on air
The story
Eventbrite, New Year
The aim
Eventbrite wanted to raise awareness of Eventbrite as the place to create, promote and sell tickets for events.
The message
Eventbrite helps people create, share and join events, including parties at home for friends and family or for colleagues and clients over the festive season.
The angle
With the economy tight, research suggested only one in seven Britons planned to go out on New Year's Eve, a third would stay in with family and friends and 9% would not celebrate at all. Three quarters thought the night would be expensive, so is staying in the new going out?
On air
Eventbrite's UK community manager
The result
62 items of coverage (53 interviews and 9 on-air competitions) reaching 4.7 million, including Panjab Radio and BBC Radio Norfolk.
More campaigns for Eventbrite
Eventbrite has come back to Relations Group for other broadcast PR campaigns:
New Year's Day on 1 January marks the start of the calendar year and is a bank holiday across the UK. The days around it bring stories about resolutions, health goals and fresh starts, and the celebrations on New Year's Eve. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning New Year for 2027?
New Year's Day next falls on Friday 1 January 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
