Face to face still counts. Research of 2,000 UK adults found 96% prefer dealing with businesses face to face rather than online, an edge small firms could use, yet separate research found only 8% of small business owners run events, although 88% believe they should. For Small Business Advice Week, we built Eventbrite's broadcast PR campaign around that gap, showing owners why networking events matter, and put the Eventbrite representative who commissioned the research on air across a radio day of interviews. The campaign secured 45 items of radio coverage reaching 2.7 million listeners, including Sky News Radio.
Eventbrite wanted to promote Eventbrite as a key partner throughout Small Business Advice Week and show owners why networking events matter.
The angle
Research found only 8% of small business owners run events, although 88% believe they should. Separate research of 2,000 UK adults found 96% prefer dealing with businesses face to face rather than online, an edge small firms could use.
On air
An Eventbrite representative who commissioned the research
The result
45 items of coverage reaching 2.7 million, including Sky News Radio.
More campaigns for Eventbrite
Eventbrite has come back to Relations Group for other broadcast PR campaigns:
Small Business Advice Week is a UK campaign owned and run by Relations Group, which holds it as a registered trademark. It has run since 2004, bringing together experts and businesses to give free advice that helps the UK's small firms grow and cope with tough times. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning Small Business Advice Week for 2027?
Small Business Advice Week usually runs in September; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
