Gastrointestinal issues affect 86% of British adults, which made the New Year the right moment for Chuckling Goat to launch its new microbiome test. Developed with the University of Cambridge, it is what the brand describes as the most effective microbiome test to date, and we paired the launch with a Cardiff University study suggesting a daily synbiotic drink can improve emotional wellbeing within six weeks. A gut microbiome researcher from the University of Nottingham went on air across a radio day of interviews, plus TV, talking about evidence-based routes to better gut health. The campaign secured 11 items of radio and TV coverage reaching 4.1 million, including Notts TV, Sky News Radio and BBC Radio Cambridgeshire.
Chuckling Goat wanted to launch its new microbiome test and position itself as an expert in gut health.
The message
86% of British adults had a gastrointestinal episode last year, and Chuckling Goat's microbiome test, developed with the University of Cambridge, offers an evidence-based route to better gut health.
The angle
Gastrointestinal issues affect 86% of British adults, and a Cardiff University study suggests a daily synbiotic drink can improve emotional wellbeing within six weeks. Chuckling Goat and the University of Cambridge have developed what it describes as the most effective microbiome test to date.
On air
A gut microbiome researcher from the University of Nottingham
The result
11 items of coverage reaching 4.1 million, including Sky News Radio, Notts TV, BBC Radio Cambridgeshire.
More campaigns for Chuckling Goat
Chuckling Goat has come back to Relations Group for other broadcast PR campaigns:
New Year's Day on 1 January marks the start of the calendar year and is a bank holiday across the UK. The days around it bring stories about resolutions, health goals and fresh starts, and the celebrations on New Year's Eve. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning New Year for 2027?
New Year's Day next falls on Friday 1 January 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
