Gut problems are part of life for most of us: 86% of British adults suffer one over a year, yet 41% never see a GP. For Love Your Gut Week, we built Chuckling Goat's broadcast PR campaign around a challenge to the nation: take its 12 Weeks to Gut Health Challenge, built on microbiome testing, kefir and nutritional therapy. We booked an NHS GP and best-selling author across a day of radio and TV interviews, explaining how better gut health can support mental health, healthy ageing, better skin and more energy. The campaign secured 18 items of radio and TV coverage reaching 3.9 million people, including That's TV Scotland, Radio News Hub and BBC Radio Scotland.
18Items of coverage
3.9 millionCombined reach
2h 26mTime on air
Coverage highlights
BBC Radio ScotlandBBC radio
Radio News HubNational news network
That's TV ScotlandTV
BBC Radio LancashireBBC radio
BBC Radio DevonBBC radio
Listen
That's TV Scotland · 1m 27s
BBC Radio Scotland · 9m 42s
0:00 / 9m 42s
BBC Radio Devon · 15m 57s
0:00 / 15m 57s
Radio News Hub · 6m 10s
0:00 / 6m 10s
The story
Chuckling Goat, Love Your Gut Week
The aim
Chuckling Goat wanted to position Chuckling Goat as the go-to gut health expert and explain its 12 Weeks to Gut Health Programme.
The message
Improving your gut health can do more than relieve painful digestive issues: it also supports mental health, healthy ageing, better skin, more energy, fewer allergies and less joint pain.
The angle
IBS affects around 1 in 20 people in the UK and 86% of British adults suffer a gut problem over a year, yet 41% never see a GP. Chuckling Goat challenged the UK to take its 12 Weeks to Gut Health Challenge, built on microbiome testing, kefir and nutritional therapy.
On air
An NHS GP and best-selling author
The result
18 items of coverage reaching 3.9 million, including BBC Radio Scotland, Radio News Hub, That's TV Scotland, BBC Radio Lancashire.
More campaigns for Chuckling Goat
Chuckling Goat has come back to Relations Group for other broadcast PR campaigns:
Love Your Gut Week is a brand-led campaign run by Yakult UK, in association with Guts UK, St Mark's Hospital Foundation and the Primary Care Society for Gastroenterology. It is an annual digestive health campaign that encourages people to learn about and look after their gut. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Love Your Gut Week for 2027?
Love Your Gut Week usually runs in mid-September; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
