Christmas can be especially hard for people with ADHD, from organising gatherings and gifts to impulsive spending, social anxiety and rejection sensitivity. For Berkeley Psychiatrists, we built a festive broadcast PR campaign asking friends and family to be patient and supportive with neurodivergent loved ones over the holidays. A consultant psychiatrist and ADHD specialist from Berkeley Psychiatrists went on air across a radio day of interviews, plus TV, to explain the stresses of the season and how loved ones can help. The campaign secured 10 items of radio and TV coverage reaching 2.0 million, including London Live, BBC Radio Essex and BBC Radio Norfolk.
Berkeley Psychiatrists wanted to position its psychiatrists as trusted ADHD experts and drive listeners to its website.
The message
Christmas can be tough for people with ADHD or autism, so friends and family should be patient and help them through the stresses of the festive season.
The angle
The festive season can be especially hard for people with ADHD, from organising gatherings and gifts to impulsive spending, social anxiety and rejection sensitivity. Experts urged friends and family to be patient and supportive with neurodivergent loved ones over the holidays.
On air
A consultant psychiatrist and ADHD specialist from Berkeley Psychiatrists
The result
10 items of coverage reaching 2.0 million, including London Live, BBC Radio Essex, BBC Radio Norfolk.
More campaigns for Berkeley Psychiatrists
Berkeley Psychiatrists has come back to Relations Group for other broadcast PR campaigns:
Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Christmas for 2026?
Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
