Boys are nearly twice as likely as girls to be diagnosed with ADHD, as the condition often presents differently in females and is easier to miss. For ADHD Awareness Month, with NHS waiting lists at 7.7 million, we built Berkeley Psychiatrists' broadcast PR campaign around whether women and girls are missing out on a diagnosis. Two psychiatrists from Berkeley Psychiatrists went on air across a radio day of interviews plus TV, explaining the symptoms, the treatment available and the stigma that causes problems at work, at school and socially. The campaign secured 8 items of radio and TV coverage reaching 2.7 million people, including TalkTV, talkRADIO and BBC Radio London.
Berkeley Psychiatrists wanted to raise awareness of ADHD, its symptoms and the treatment available.
The message
Between 2 and 5% of children and 3 to 4% of adults may have ADHD, most of them undiagnosed, and stigma causes problems in social, work and school settings.
The angle
For ADHD Awareness Month, with NHS waiting lists at 7.7 million, the story asked whether women and girls are missing out on an ADHD diagnosis. Boys are nearly twice as likely to be diagnosed as girls, as ADHD often presents differently in females and is easier to miss.
On air
Two psychiatrists from Berkeley Psychiatrists
The result
8 items of coverage reaching 2.7 million, including talkRADIO, BBC Radio London, TalkTV.
More campaigns for Berkeley Psychiatrists
Berkeley Psychiatrists has come back to Relations Group for other broadcast PR campaigns:
ADHD Awareness Month runs every October. It started in the United States and is backed internationally by groups including ADHD Europe, with UK charities and clinics taking part. Its aim is to share reliable information about ADHD and to challenge the stigma around it. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning ADHD Awareness Month for 2027?
ADHD Awareness Month next runs through October 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
