Devon Duvets, Clocks Go Back 2021
- The aim
- Devon Duvets wanted to educate audiences on the sleep benefits of wool and be seen as leaders in natural, sustainable, British wool bedding.
- The message
- Your duvet could be the cause of a bad night's sleep. Devon Duvets' bedding is handcrafted in Devon from 100% traceable British wool, which is natural, sustainable and helps with insomnia, allergies and menopausal hot flushes.
- The angle
- As the clocks went back, giving an extra hour in bed, the campaign highlighted that 40% of the UK suffer from sleep issues and argued many should look at their duvet, with wool bedding making a comeback for its breathable, temperature regulating and hypoallergenic properties.
- On air
- The founders of Devon Duvets
- The result
- 11 items of coverage reaching 1.4 million, including GB News.
Budget £4,000Delivered £7,650Above budget 91%On air 1h 48mServices interviews, spectrogram
Read the case study →eXciteOSA, Clocks Go Back 2021
- The message
- Snoring and sleep apnoea can affect anyone and are linked to serious health conditions, and modern alternatives to CPAP masks, surgery and dramatic lifestyle changes can now be considered.
- The angle
- Snoring is often laughed off but can signal obstructive sleep apnoea (OSA), linked to hypertension, diabetes, stroke and heart disease. Around 64% of men and 45% of women snore and an estimated 1.5 million UK adults have OSA, with only around 15% diagnosed and treated.
- On air
- A consultant ENT surgeon and sleep specialist, and a person living with OSA who has used a new treatment device
- The result
- 12 items of coverage reaching 1.2 million, including BBC Radio Three Counties.
Budget £4,300Delivered £4,400Above budget 2%On air 1h 39mServices interviews
Read the case study →PANDA London, Clocks Go Back 2025
- The aim
- PANDA London wanted to be seen as a sleep health expert and educate audiences on the year-round benefits of bamboo bedding.
- The message
- The clocks going back can disrupt our circadian rhythm, so small changes to sleep habits and environment make a big difference. PANDA's bamboo bedding is naturally temperature regulating, breathable and sustainable, helping people rest better through darker months.
- The angle
- A PANDA London survey found two thirds of Brits say the clocks going back disrupts their sleep, with under 35s hit hardest, almost half struggle to wake up in winter and almost 1 in 3 believe they suffer from Seasonal Affective Disorder.
- On air
- A consultant counselling psychologist with a background in neuroscience
- The result
- 15 items of coverage reaching 24.1 million, including BBC Radio 2, BBC Radio 4, BBC Radio Newcastle, BBC Radio Three Counties.
Budget £9,000Delivered £11,500Above budget 28%On air 1h 56mServices interviews
Read the case study →Mental Health Foundation, Clocks Go Back 2025
- The aim
- Mental Health Foundation wanted to highlight the link between sleep and mental health and signpost people to download its free sleep guide.
- The message
- Sleep is essential for good mental health, and small changes in sleep habits can lead to big improvements in wellbeing. Use the extra hour in bed for a mental wellbeing boost.
- The angle
- As the clocks go back, a Mental Health Foundation survey of 2,000 UK adults found the average adult gets good quality sleep only three days a week. One in seven never get the sleep they need to function well, and 38% say poor sleep harms their mental health at least weekly.
- On air
- The charity's chief executive, its Head of Research and Applied Learning, and its Associate Director for Scotland
- The result
- 7 items of coverage reaching 1.1 million, including BBC Radio York.
Budget £3,000Delivered £4,050Above budget 35%On air 1h 54mServices interviews, spectrogram
Read the case study →