Case study · Clocks Go Back 2025

Mental Health Foundation

Relations Group ran a broadcast PR campaign for Mental Health Foundation around Clocks Go Back 2025. A radio day of interviews put their spokesperson on air, securing 7 items of radio coverage with a combined audience of 1.1 million. Highlights included BBC Radio York.

Part of Clocks Go Back on air →
7Items of coverage
1.1 millionCombined reach
1h 54mTime on air

Coverage highlights

Listen
BBC Radio York · 8m 46s
0:00 / 8m 46s

The story

Mental Health Foundation, Clocks Go Back 2025

The aim
Mental Health Foundation wanted to highlight the link between sleep and mental health and signpost people to download its free sleep guide.
The message
Sleep is essential for good mental health, and small changes in sleep habits can lead to big improvements in wellbeing. Use the extra hour in bed for a mental wellbeing boost.
The angle
As the clocks go back, a Mental Health Foundation survey of 2,000 UK adults found the average adult gets good quality sleep only three days a week. One in seven never get the sleep they need to function well, and 38% say poor sleep harms their mental health at least weekly.
On air
The charity's chief executive, its Head of Research and Applied Learning, and its Associate Director for Scotland
The result
7 items of coverage reaching 1.1 million, including BBC Radio York.
Budget £3,000Delivered £4,050Above budget 35%On air 1h 54mServices interviews, spectrogram

More campaigns for Mental Health Foundation

Mental Health Foundation has come back to Relations Group for other broadcast PR campaigns:

What the budget bought

£3,000
£4,050
£37,318
£111,953
37:1return on investment: PR value is 37 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

About Clocks Go Back

British Summer Time ends at 2am on the last Sunday of October, when the clocks go back one hour to Greenwich Mean Time. It brings darker evenings and an extra hour in bed, and is a regular hook for stories about sleep, road safety and wellbeing. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.

Planning Clocks Go Back for 2027?

The clocks next go back at 2am on Sunday 31 October 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team