Women living with chronic pain feel far less understood than men: 41% say their doctor does not understand the full scope of their pain, compared with 25% of men. For Pain Awareness Month, we turned that research among 2,000 Brits living with chronic pain into a story for Boston Scientific, highlighting the impact and stigma of a condition affecting an estimated 10.5 million UK adults. A physician and a patient living with chronic pain went on air across a radio day of interviews plus TV, encouraging anyone in pain for more than 12 weeks to speak to their GP. The campaign secured 8 items of radio and TV coverage reaching 2.5 million people, including TalkTV, talkRADIO and BBC Radio Merseyside.
8Items of coverage
2.5 millionCombined reach
59m 16sTime on air
Coverage highlights
talkRADIONational radio
TalkTVTV
BBC Radio MerseysideBBC radio
BBC Radio TeesBBC radio
Listen
TalkTV · 13m 49s
BBC Radio Merseyside · 9m 28s
0:00 / 9m 28s
BBC Radio Tees · 8m 18s
0:00 / 8m 18s
The story
Boston Scientific, Pain Awareness Month
The aim
Boston Scientific wanted to raise awareness of the impact and stigma of chronic pain and encourage those affected, particularly women, to seek help.
The message
Effective pain relief exists, but stigma stops many people getting help. Anyone living with pain for more than 12 weeks should speak to their GP.
The angle
Research among 2,000 Brits living with chronic pain found women feel far less understood than men: 41% of women say their doctor does not understand the full scope of their pain, compared with 25% of men. An estimated 10.5 million UK adults live with chronic pain.
On air
A physician, alongside a patient living with chronic pain
The result
8 items of coverage reaching 2.5 million, including talkRADIO, TalkTV, BBC Radio Merseyside, BBC Radio Tees.
More campaigns for Boston Scientific
Boston Scientific has come back to Relations Group for other broadcast PR campaigns:
September is Pain Awareness Month. It began in the United States in 2001 and is marked in the UK by charities such as Pain Concern. It aims to improve public understanding of chronic pain and how it can be managed. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Pain Awareness Month for 2027?
Pain Awareness Month next runs through September 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
