Up to three million UK men have urinary symptoms linked to an enlarged prostate, so for Men's Health Week we set out to get men over 50 talking. We built Boston Scientific's broadcast PR campaign around Water Vapour Therapy, a same-day treatment now in the MedTech Funding Mandate: an NHS pilot cut theatre time from 75 to 20 minutes and hospital stays from 2.8 days to four hours. A leading urologist and a patient living with benign prostate enlargement went on air across a radio day of interviews, explaining how minimally invasive treatment can ease pressure on NHS waiting lists. The campaign secured 11 items of radio coverage reaching 2.4 million listeners, including Radio News Hub.
Boston Scientific wanted to get men over 50 talking about enlarged prostate symptoms and promote Water Vapour Therapy as a same-day treatment.
The message
Up to three million UK men have urinary symptoms linked to an enlarged prostate. Minimally invasive treatments like Water Vapour Therapy mean patients can be treated and home the same day, easing pressure on NHS waiting lists.
The angle
Up to three million UK men have urinary symptoms linked to an enlarged prostate. Water Vapour Therapy, now in the MedTech Funding Mandate, lets patients go home the same day, and an NHS pilot cut theatre time from 75 to 20 minutes and hospital stays from 2.8 days to four hours.
On air
A leading urologist and a patient living with benign prostate enlargement
The result
11 items of coverage reaching 2.4 million, including Radio News Hub.
More campaigns for Boston Scientific
Boston Scientific has come back to Relations Group for other broadcast PR campaigns:
Men's Health Week was created by the US Congress in 1994 and went international in 2002. It runs in the week leading up to Father's Day. In the UK it is run by the Men's Health Forum, which uses it to press for better health services and outcomes for men. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Men's Health Week for 2027?
Men's Health Week usually runs in the week up to Father's Day, which would make it Monday 14 to Sunday 20 June 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
