National Stress Awareness Day is one of the awareness days brands use to get on radio and TV. Relations Group has run 2 broadcast PR campaigns for it, for The Naked Pharmacy and SilverCloud Health. The coverage ran to 30 broadcast items, heard by a combined audience of 7.7 million. Coverage included Sky News Radio, Virgin Radio and more. Every campaign met or beat its coverage budget.
30Items of coverage
7.7 millionCombined reach
3h 05mTime on air
29Distinct outlets
Coverage highlights
Sky News RadioNational news network
Virgin RadioNational radio
GB NewsTV
GB News RadioNational radio
BBC Radio LancashireBBC radio
BBC Radio LeedsBBC radio
That's TV ScotlandTV
Listen
GB News · 4m 49s
BBC Radio Lancashire · 3m 43s
0:00 / 3m 43s
BBC Radio Leeds · 9m 59s
0:00 / 9m 59s
The campaigns
SilverCloud Health, National Stress Awareness Day
Delivered for
a PR agency, on behalf of SilverCloud Health
The aim
SilverCloud Health wanted to show employers how mental health affects performance and make the case for digital mental health tools.
The message
There is a mental health crisis in UK workplaces and it is hitting the economy. Investing in staff mental health pays off, and digital mental health tools offer remote, on-demand and confidential support.
The angle
New research found 46% of employees say their mental health has worsened since the pandemic, one in seven workers feel stressed every day, and 63% say the cost-of-living crisis is affecting their mental health at work, while 80% of employers plan to introduce digital mental health tools.
On air
A leading workplace psychologist and a clinical researcher from SilverCloud Health
The result
13 items of coverage reaching 2.7 million, including GB News, GB News Radio, BBC Radio Lancashire, BBC Radio Leeds.
The Naked Pharmacy wanted to raise awareness that stress is normal but should be talked about, and that it can have medical causes.
The message
The Naked Pharmacy is Europe's first 100% natural pharmacy, offering natural remedies with scientific expert advice. Stress is part of life, and we are built with a stress response.
The angle
Stress is a normal part of life, but modern life triggers it constantly through caffeine, alcohol and technology. The pitch argued natural remedies can make a real difference.
On air
The founder of The Naked Pharmacy
The result
17 items of coverage reaching 5.1 million, including Sky News Radio and Virgin Radio.
National Stress Awareness Day falls on the first Wednesday in November. It was set up in 1998 by the International Stress Management Association UK to give companies and individuals information on stress and how to tackle it, with a particular focus on the workplace. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning National Stress Awareness Day for 2027?
National Stress Awareness Day next falls on Wednesday 3 November 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
