Stress is a normal part of life, but modern life triggers it constantly through caffeine, alcohol and technology. For National Stress Awareness Day, we helped The Naked Pharmacy, Europe's first 100% natural pharmacy, get people talking about stress and the medical causes it can have. We put the founder of The Naked Pharmacy on air across a radio day of interviews, explaining how natural remedies can make a real difference. The broadcast PR campaign secured 17 items of radio coverage reaching 5.1 million people, including Virgin Radio and Sky News Radio.
The Naked Pharmacy wanted to raise awareness that stress is normal but should be talked about, and that it can have medical causes.
The message
The Naked Pharmacy is Europe's first 100% natural pharmacy, offering natural remedies with scientific expert advice. Stress is part of life, and we are built with a stress response.
The angle
Stress is a normal part of life, but modern life triggers it constantly through caffeine, alcohol and technology. The pitch argued natural remedies can make a real difference.
On air
The founder of The Naked Pharmacy
The result
17 items of coverage reaching 5.1 million, including Sky News Radio and Virgin Radio.
About National Stress Awareness Day
National Stress Awareness Day falls on the first Wednesday in November. It was set up in 1998 by the International Stress Management Association UK to give companies and individuals information on stress and how to tackle it, with a particular focus on the workplace. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning National Stress Awareness Day for 2027?
National Stress Awareness Day next falls on Wednesday 3 November 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
