National Spring Cleaning Week is one of the awareness days brands use to get on radio and TV. Relations Group has run 3 broadcast PR campaigns for it, for FastKlean, Cherry Blossom and Nilfisk. The coverage ran to 78 broadcast items (47 interviews and 31 on-air competitions), heard by a combined audience of 11.7 million. Coverage included BBC Radio Cambridgeshire, Sky News Radio and BBC Radio Norfolk. Every campaign met or beat its coverage budget.
78Items of coverage (47 interviews and 31 on-air competitions)
11.7 millionCombined reach
7h 48mTime on air
49Distinct outlets
Coverage highlights
BBC Radio CambridgeshireBBC radio
Sky News RadioNational news network
BBC Radio NorfolkBBC radio
The campaigns
Cherry Blossom, National Spring Cleaning Week
The aim
Cherry Blossom wanted to raise awareness of the brand and position it as the UK's leading shoe care brand during National Spring Cleaning Week.
The message
Cherry Blossom has manufactured in Britain since 1906. Spring cleaning is the ideal time to give shoes, new or neglected, a new lease of life, and to care for them all year round.
The angle
New research found 72% of millennials admit wearing dirty shoes to job interviews, against 40% of baby boomers. Nearly half (45%) of millennials feel more productive in clean attire, as National Spring Cleaning Week approached.
On air
Two representatives from Cherry Blossom
The result
33 items of coverage (17 interviews and 16 on-air competitions) reaching 5.7 million, including Sky News Radio.
Nilfisk wanted to raise awareness of Nilfisk and its full range of products by making the most of National Spring Cleaning Week.
The angle
As spring arrived, the pitch urged listeners to shake off the winter blues with a spring clean, noting that a decluttered, clean space has been shown to boost productivity and general wellbeing. Nilfisk spring cleaning essentials were offered to help.
The result
25 items of coverage (17 interviews and 8 on-air competitions) reaching 4.2 million, including Sky News Radio and BBC Radio Norfolk.
FastKlean wanted to raise awareness of its services and position itself as the leading cleaning organisation for Londoners.
The message
Simple changes to how you clean, at home and in the office, stop germs spreading. Expert cleaning tips for every room help you make the most of National Spring Cleaning Week.
The angle
For National Spring Cleaning Week, research showed germs hide where we least expect: the average office phone has over 25,000 bacteria, and a desk or kitchen sink has more bacteria than a toilet seat.
On air
A representative of the cleaning company
The result
20 items of coverage (13 interviews and 7 on-air competitions) reaching 1.9 million, including BBC Radio Cambridgeshire.
National Spring Cleaning Week is a UK awareness week created by Relations Group. It encourages people to give their homes a spring clean and to declutter, usually runs in March, and has been a regular hook for radio stories on cleaning and home care. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning National Spring Cleaning Week for 2027?
National Spring Cleaning Week usually runs in March; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
