Germs hide where we least expect them: the average office phone has over 25,000 bacteria, and a desk or kitchen sink has more bacteria than a toilet seat. For National Spring Cleaning Week, a UK awareness week created by Relations Group, we built FastKlean's broadcast PR campaign around that research, with a representative of the cleaning company sharing expert cleaning tips for every room, at home and in the office. We combined radio interviews with on-air competitions, and the campaign secured 20 items of radio coverage, 13 interviews and 7 on-air competitions, reaching 1.9 million listeners, including BBC Radio Cambridgeshire.
20Items of coverage (13 interviews and 7 on-air competitions)
1.9 millionCombined reach
1h 52mTime on air
The story
FastKlean, National Spring Cleaning Week
The aim
FastKlean wanted to raise awareness of its services and position itself as the leading cleaning organisation for Londoners.
The message
Simple changes to how you clean, at home and in the office, stop germs spreading. Expert cleaning tips for every room help you make the most of National Spring Cleaning Week.
The angle
For National Spring Cleaning Week, research showed germs hide where we least expect: the average office phone has over 25,000 bacteria, and a desk or kitchen sink has more bacteria than a toilet seat.
On air
A representative of the cleaning company
The result
20 items of coverage (13 interviews and 7 on-air competitions) reaching 1.9 million, including BBC Radio Cambridgeshire.
About National Spring Cleaning Week
National Spring Cleaning Week is a UK awareness week created by Relations Group. It encourages people to give their homes a spring clean and to declutter, usually runs in March, and has been a regular hook for radio stories on cleaning and home care. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning National Spring Cleaning Week for 2027?
National Spring Cleaning Week usually runs in March; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
