Spring is the moment to shake off the winter blues with a good clean, and a decluttered, clean space has been shown to boost productivity and general wellbeing. For National Spring Cleaning Week, we helped Nilfisk make the most of that moment, offering its spring cleaning essentials to help listeners get started and raising awareness of its full range of products. We combined radio interviews with on-air competitions. The broadcast PR campaign secured 25 items of radio coverage, 17 interviews and 8 on-air competitions, reaching 4.2 million people, including Sky News Radio and BBC Radio Norfolk.
25Items of coverage (17 interviews and 8 on-air competitions)
4.2 millionCombined reach
2h 13mTime on air
The story
Nilfisk, National Spring Cleaning Week
The aim
Nilfisk wanted to raise awareness of Nilfisk and its full range of products by making the most of National Spring Cleaning Week.
The angle
As spring arrived, the pitch urged listeners to shake off the winter blues with a spring clean, noting that a decluttered, clean space has been shown to boost productivity and general wellbeing. Nilfisk spring cleaning essentials were offered to help.
The result
25 items of coverage (17 interviews and 8 on-air competitions) reaching 4.2 million, including Sky News Radio and BBC Radio Norfolk.
About National Spring Cleaning Week
National Spring Cleaning Week is a UK awareness week created by Relations Group. It encourages people to give their homes a spring clean and to declutter, usually runs in March, and has been a regular hook for radio stories on cleaning and home care. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning National Spring Cleaning Week for 2027?
National Spring Cleaning Week usually runs in March; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
