Case study · Christmas 2011

PayPlan

Relations Group ran a broadcast PR campaign for PayPlan around Christmas 2011. A radio day of interviews put their spokesperson on air, securing 22 items of radio coverage with a combined audience of 7.6 million. Highlights included Sky News Radio, talkSPORT and BBC Radio Kent.

Part of Christmas on air →

22Items of coverage

7.6 millionCombined reach

3h 12mTime on air

Coverage highlights

Sky News RadioNational news network
talkSPORTNational radio
BBC Radio KentBBC radio
BBC Radio StokeBBC radio
BBC Radio NottinghamBBC radio
BBC Radio LeicesterBBC radio
BBC Radio DerbyBBC radio
Panjab RadioCommercial radio
BBC Radio ShropshireBBC radio
BBC Radio Hereford and WorcesterBBC radio
BBC Radio Coventry and WarwickshireBBC radio
BBC Radio OxfordBBC radio

The story

PayPlan, Christmas 2011

The aim: PayPlan wanted to raise awareness of its services across the UK and show the solutions available to people struggling with debt.
The message: PayPlan offers expert, impartial advice for free and is the UK's largest provider of free debt solutions, including free debt management plans and IVAs.
The angle: New research showed one in three people would be pushed into debt this Christmas, with 58% taking matters into their own hands and only 4% consulting debt management agencies, while many turned to loan sharks and payday lenders.
On air: A creditor relationship manager from PayPlan
The result: 22 items of coverage reaching 7.6 million, including Sky News Radio, talkSPORT, BBC Radio Kent, BBC Radio Stoke.

Budget £6,000Delivered £7,050Above budget 18%On air 3h 12m

More campaigns for PayPlan

PayPlan has come back to Relations Group for other broadcast PR campaigns:

Blue Monday 2013

What the budget bought

Campaign budget

£6,000

Coverage delivered

£7,050

Advertising value equivalent (AVE)

£57,307

PR value

£171,922

29:1return on investment: PR value is 29 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

About Christmas

Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Christmas for 2026?

Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team