Case study · Blue Monday 2013

PayPlan

Relations Group ran a broadcast PR campaign for PayPlan around Blue Monday 2013. A radio day of interviews put their spokesperson on air, securing 63 items of radio coverage with a combined audience of 4.0 million. Highlights included BBC Radio Norfolk, BBC Radio Oxford and Voice FM.

Part of Blue Monday on air →
63Items of coverage
4.0 millionCombined reach
3h 22mTime on air

Coverage highlights

The story

PayPlan, Blue Monday 2013

The message
Instead of getting gloomy on Blue Monday, people should face their debts now rather than later, because avoiding them carries risks for emotional and physical wellbeing.
The angle
On Blue Monday, new research suggested Brits are bad at dealing with their debt after the festive splurge, with an alarming number worried about facing up to it, and more of us spending when stressed or down.
On air
A psychologist and counsellor, a debt expert from PayPlan and a case study
The result
63 items of coverage reaching 4.0 million, including BBC Radio Norfolk, BBC Radio Oxford, Voice FM.
Budget £8,000Delivered £11,000Above budget 38%On air 3h 22m

More campaigns for PayPlan

PayPlan has come back to Relations Group for other broadcast PR campaigns:

About Blue Monday

Blue Monday is the name given to the third Monday in January, promoted as the most depressing day of the year. It began in 2005 as a press release for the travel company Sky Travel and has no scientific basis, but charities now use it to start conversations about mental health. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.

Planning Blue Monday for 2027?

Blue Monday next falls on Monday 18 January 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team