Marie Stopes International, Christmas 2007
- The aim
- Marie Stopes International wanted to be seen as the experts in sexual health and raise awareness of emergency contraception over the festive period.
- The message
- Emergency contraception can be used up to 72 hours after unprotected sex, but it is no substitute for a reliable method every time. Clinics are open 364 days a year.
- The angle
- Ahead of office Christmas parties, research suggested many people harbour a secret crush on a colleague, and that some do not plan to take condoms along, raising the risk of sexually transmitted infections and unplanned pregnancy.
- On air
- A senior nurse and adviser from Marie Stopes International
- The result
- 99 items of coverage (26 interviews and 73 on-air competitions) reaching 35.6 million, including Kerrang! 105.2, Tay FM, Central FM.
Budget £5,000Delivered £5,225Above budget 4%On air 8h 32m