Flare Audio, World Hearing Day 2022
- The aim
- Flare Audio wanted to encourage sales and direct people to Flare’s website for more information on products.
- The message
- Flare aims to Improve, Protect and Enhance our hearing experiences. The company is on a mission to help solve issues around sound and noise, with a focus on how distortion can negatively affect the sound we hear.
- The angle
- Noise does not only damage hearing, it makes us stressed. Around six million people in the UK have hyperacusis, where everyday sounds are intrusively loud, and World Health Organisation research links unpleasant noise to raised stress and a range of health problems.
- On air
- Flare Audio's co-founder
- The result
- 10 items of coverage reaching 2.0 million, including Sky News Radio.
Budget £4,000Delivered £4,800Above budget 20%On air 1h 54mServices interviews, spectrogram
Read the case study →Loop Earplugs, World Hearing Day 2022
- The aim
- Loop Earplugs wanted to raise awareness of the brand to a UK wide audience and to promote hearing protection and hearing health.
- The message
- We are Loop. We redefine what an earplug should sound, look and feel like.
- The angle
- New research ahead of World Hearing Day into hyperacusis, or noise sensitivity, which affects almost six million people in the UK. 90% of those with it said it has a notable impact on their lives, with children crying and household appliances the most common triggers.
- On air
- The co-founders of Loop Earplugs
- The result
- 10 items of coverage reaching 3.0 million, including Sky News Radio, Radio News Hub, London Live.
Budget £5,000Delivered £7,300Above budget 46%On air 51m 16sServices interviews, spectrogram
Read the case study →Sennheiser, World Hearing Day 2023
- The aim
- Sennheiser wanted to raise awareness of the brand’s newly launched headphones that provide enhanced speech pick-up.
- The message
- The new headphones from Sennheiser enhance speech pick-up for people who struggle to understand conversations in noisy social environments, such as busy restaurants. These innovative headphones are discreet earbuds which are directional,…
- The angle
- New research from Sonova and Sennheiser found over a third (36%) of 45 to 70 year olds struggle to hear conversations in loud places such as a busy restaurant, and a third admit pretending they have heard what someone said. Wearing a hearing aid carries three times the stigma of wearing glasses.
- On air
- A hearing and MedTech expert from Sonova
- The result
- 15 items of coverage reaching 5.0 million, including Sky News TV, Radio News Hub, Radio Essex.
Budget £10,000Delivered £10,100Above budget 1%On air 1h 21mServices interviews, infographics, spectrogram
Read the case study →