Loop Earplugs, World Hearing Day 2022
- The aim
- Loop Earplugs wanted to raise awareness of the brand to a UK wide audience and to promote hearing protection and hearing health.
- The message
- We are Loop. We redefine what an earplug should sound, look and feel like.
- The angle
- New research ahead of World Hearing Day into hyperacusis, or noise sensitivity, which affects almost six million people in the UK. 90% of those with it said it has a notable impact on their lives, with children crying and household appliances the most common triggers.
- On air
- The co-founders of Loop Earplugs
- The result
- 10 items of coverage reaching 3.0 million, including Sky News Radio, Radio News Hub, London Live.
Budget £5,000Delivered £7,300Above budget 46%On air 51m 16sServices interviews, spectrogram