Sleep Awareness Week is one of the awareness days brands use to get on radio and TV. Relations Group has run 3 broadcast PR campaigns for it, for Motion Nutrition, Sleep.8 and Sealy Posturepedic. The coverage ran to 33 broadcast items, heard by a combined audience of 7.9 million. Coverage included London Live, BBC Radio WM, Radio News Hub, GB News and more. Every campaign met or beat its coverage budget.
33Items of coverage
7.9 millionCombined reach
5h 18mTime on air
24Distinct outlets
Coverage highlights
London LiveTV
BBC Radio WMBBC radio
Radio News HubNational news network
GB NewsTV
London LiveTV
GB News RadioNational radio
BBC Radio LeicesterBBC radio
Listen
London Live · 5m 55s
BBC Radio WM · 15m 02s
0:00 / 15m 02s
BBC Radio Leicester · 13m 40s
0:00 / 13m 40s
Radio Essex · 6m 23s
0:00 / 6m 23s
Watch and listen
GB News · 16m 57s
The campaigns
Sealy Posturepedic, Sleep Awareness Week
The aim
Sealy Posturepedic wanted to educate audiences on the benefits of premium beds and position itself as an authority on high-quality beds.
The message
Comfort is important, but so is correct support. Sealy Posturepedic uses unique technology, backed by scientific research, to provide genuine support, true comfort and dependable durability.
The angle
New research found 73% of Brits rate their sleep average or worse, with 3.73 million calling it very poor. Many use phones or watch TV before bed, fewer than half know how old their mattress is, and only 19% believe a better mattress means better sleep.
On air
A Sealy mattress expert and an independent sleep expert
The result
14 items of coverage reaching 4.5 million, including GB News, London Live, GB News Radio, BBC Radio Leicester.
Motion Nutrition wanted to be seen as sleep and supplement experts and offer a solution for people who struggle with sleep.
The message
Relying on caffeine to stay awake and alcohol to fall asleep harms health over time. A natural, non-sedative sleep aid is a longer-term fix.
The angle
New research ahead of Sleep Awareness Week found only 14% of Brits have no trouble sleeping, that we sleep 26% less than we need to feel refreshed, and that women get two hours less than they need.
On air
The founder of Motion Nutrition, a former Commonwealth Games swimmer
The result
8 items of coverage reaching 1.5 million, including London Live, BBC Radio WM.
Sleep.8 wanted to educate audiences on the causes, symptoms and treatments of insomnia and position itself as the route to better sleep.
The message
Good sleep is the foundation of happy, healthy living, and the Sleep.8 dream is that everybody can get their best eight hours of sleep, every night.
The angle
Ahead of National Sleep Awareness Week, Mental Health Foundation research found nearly half (48%) of UK adults say sleeping badly harms their mental health, leaving them irritable, stressed and anxious, while a quarter say the pandemic has cost them sleep.
On air
Sleep.8's resident sleep coach and insomnia specialist
The result
11 items of coverage reaching 1.9 million, including Radio News Hub.
Sleep Awareness Week is run by the National Sleep Foundation in the United States and is picked up by UK sleep experts and brands. It promotes sleep as essential to health and wellbeing, and usually takes place in March, around the time the clocks change in the US. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Sleep Awareness Week for 2027?
Sleep Awareness Week usually runs in March. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
