Most of us are not getting the sleep we need. New research ahead of Sleep Awareness Week found only 14% of Brits have no trouble sleeping, that we sleep 26% less than we need to feel refreshed, and that women get two hours less than they need. For Motion Nutrition, we put the founder, a former Commonwealth Games swimmer, on air across a radio day of interviews plus TV, explaining why relying on caffeine to stay awake and alcohol to fall asleep harms health over time, and why a natural, non-sedative sleep aid is a longer-term fix. The broadcast PR campaign secured 8 items of radio and TV coverage reaching 1.5 million, including London Live and BBC Radio WM.
Motion Nutrition wanted to be seen as sleep and supplement experts and offer a solution for people who struggle with sleep.
The message
Relying on caffeine to stay awake and alcohol to fall asleep harms health over time. A natural, non-sedative sleep aid is a longer-term fix.
The angle
New research ahead of Sleep Awareness Week found only 14% of Brits have no trouble sleeping, that we sleep 26% less than we need to feel refreshed, and that women get two hours less than they need.
On air
The founder of Motion Nutrition, a former Commonwealth Games swimmer
The result
8 items of coverage reaching 1.5 million, including London Live, BBC Radio WM.
About Sleep Awareness Week
Sleep Awareness Week is run by the National Sleep Foundation in the United States and is picked up by UK sleep experts and brands. It promotes sleep as essential to health and wellbeing, and usually takes place in March, around the time the clocks change in the US. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Sleep Awareness Week for 2027?
Sleep Awareness Week usually runs in March. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
