Prostate cancer is set to become the UK's most common cancer, and 1 in 8 men, rising to 1 in 4 Black men, will be diagnosed. NHS screening is limited to over-50s on request, so for Movember, Youth Revisited offered free PSA blood tests to men over 40 throughout November. We built a broadcast PR campaign around the offer and put a clinical adviser from Youth Revisited on air across a radio day of interviews, alongside a prostate health case study supported by the company, with a clear message: early detection saves lives. The campaign secured 5 items of radio coverage reaching 971,000 listeners, including BBC Radio London, BBC Radio Leeds and BBC Radio Bristol.
Greatest Hits Radio Leeds and West YorkshireCommercial radio
BBC Radio BristolBBC radio
Listen
BBC Radio London · 9m 11s
0:00 / 9m 11s
BBC Radio Leeds · 5m 59s
0:00 / 5m 59s
BBC Radio Bristol · 4m 49s
0:00 / 4m 49s
The story
Youth Revisited, Movember
The aim
Youth Revisited wanted to promote its free PSA testing for Movember and get men of all ages taking their prostate health seriously.
The message
Early detection saves lives, so Youth Revisited is offering free PSA tests this November. Prostate cancer is not just a concern for over-50s, and every man should take his health seriously.
The angle
For Movember, Youth Revisited offered free PSA blood tests to men over 40 throughout November, as prostate cancer is set to become the UK's most common cancer, NHS screening is limited to over-50s on request, and 1 in 8 men, rising to 1 in 4 Black men, will be diagnosed.
On air
A clinical adviser from Youth Revisited and a prostate health case study supported by the company
The result
5 items of coverage reaching 971k, including BBC Radio London, BBC Radio Leeds, Hits Radio West Yorkshire, Greatest Hits Radio Leeds and West Yorkshire.
About Movember
Movember runs through November, when participants grow a moustache, exercise or hold events to raise money for men's health. It began in Melbourne, Australia, in the early 2000s and now funds work on prostate cancer, testicular cancer, and mental health and suicide prevention. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Movember for 2027?
Movember next runs through November 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
