2.8 million people in the UK have been diagnosed with diabetes, and a 21-year study of over 25,000 adults found vegetarians and vegans had a 45% lower risk of the condition. For World Health Week, we helped the Vegetarian and Vegan Foundation launch its 'D-Diet', promoted as a way to reverse type 2 diabetes, and raise awareness of the charity's work explaining the links between diet and health. The charity's founder, a nutritional therapist, went on air across a radio day of interviews. The broadcast PR campaign secured 17 items of radio coverage reaching 850,000, including BBC Radio Gloucestershire.
Vegetarian and Vegan Foundation, World Health Week
The aim
Vegetarian and Vegan Foundation wanted to use World Health Week to raise awareness of the charity and options for people with diabetes, such as its D-Diet.
The message
The charity was set up to explain the links between diet and health, and offers a diet tailored to the needs of people with diabetes.
The angle
For World Health Week the charity launched the 'D-Diet', promoted as a way to reverse type 2 diabetes, in a country where 2.8 million people have been diagnosed. A 21-year study of over 25,000 adults found vegetarians and vegans had a 45% lower risk of diabetes.
On air
The charity's founder, a nutritional therapist
The result
17 items of coverage reaching 850k, including BBC Radio Gloucestershire.
About World Health Week
World Health Week is a week created by Relations Group for UK health, wellbeing and medical brands to share advice on radio, from nutrition and sleep to fertility and dental care. It is separate from the World Health Organization's World Health Day on 7 April. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning a campaign around World Health Week?
The next dates for World Health Week have not been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
