ADHD in women and girls is often missed, or misdiagnosed as anxiety, depression or hormones. For ADHD Awareness Month and its theme, The Many Faces of ADHD, we built The London Psychiatry Clinic's broadcast PR campaign around that blind spot, along with the less discussed link between ADHD, eating disorders and poor nutrition. We put a child and adolescent psychiatrist from the clinic on air across a radio day of interviews, helping listeners understand ADHD across ages and genders, including its lesser-known overlaps with autism and eating disorders. The campaign secured 8 items of radio coverage reaching 1.3 million listeners, led by BBC Radio Cambridgeshire.
The London Psychiatry Clinic, ADHD Awareness Month
The aim
The London Psychiatry Clinic wanted to promote its assessment services for individuals, families and schools.
The message
Improve public understanding of ADHD across ages and genders, including its lesser-known overlaps with autism and eating disorders.
The angle
ADHD Awareness Month and its theme, 'The Many Faces of ADHD'. The story covered how ADHD in women and girls is often missed or misdiagnosed as anxiety, depression or hormones, and the less discussed link between ADHD, eating disorders and poor nutrition.
On air
A child and adolescent psychiatrist from London Psychiatry Clinic
The result
8 items of coverage reaching 1.3 million, including BBC Radio Cambridgeshire.
About ADHD Awareness Month
ADHD Awareness Month runs every October. It started in the United States and is backed internationally by groups including ADHD Europe, with UK charities and clinics taking part. Its aim is to share reliable information about ADHD and to challenge the stigma around it. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning ADHD Awareness Month for 2027?
ADHD Awareness Month next runs through October 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
