Around one in ten people had suffered food poverty in the last year, new research found, some going 48 hours or more without food. At Christmas, Tesco launched Help Feed People In Need, its biggest ever nationwide food collection, in more than 800 stores with FareShare and the Trussell Trust, and we put the research and the collection on air. Representatives of FareShare, the Trussell Trust and Tesco went on air across a radio day of interviews, explaining how the collection would provide food for hundreds of thousands of people at Christmas. The broadcast PR campaign secured 25 items of radio coverage reaching 7.8 million, including BBC Radio Oxford.
Tesco wanted to highlight new food poverty research and promote its Help Feed People In Need collection in more than 800 stores.
The message
Tesco launched Help Feed People In Need, its biggest ever nationwide food collection, with FareShare and the Trussell Trust, to provide food for hundreds of thousands of people at Christmas.
The angle
New research found around one in ten people had suffered food poverty in the last year, some going 48 hours or more without food, as Tesco launched its biggest ever food collection in more than 800 stores.
On air
Representatives of FareShare, the Trussell Trust and Tesco
The result
25 items of coverage reaching 7.8 million, including BBC Radio Oxford.
About Christmas
Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Christmas for 2026?
Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
