Over a third (36%) of 45 to 70 year olds struggle to hear conversations in loud places such as a busy restaurant, and a third admit pretending they have heard what someone said. For World Hearing Day, we turned that new research from Sonova and Sennheiser into a story about hearing in noisy places and the stigma around it: wearing a hearing aid carries three times the stigma of wearing glasses. A hearing and MedTech expert from Sonova went on air across a radio day of interviews plus TV, explaining how Sennheiser's new headphones enhance speech pick-up. The campaign secured 15 items of radio and TV coverage reaching 5.0 million people, including Sky News TV and Radio News Hub.
Sennheiser wanted to raise awareness of the brand’s newly launched headphones that provide enhanced speech pick-up.
The message
The new headphones from Sennheiser enhance speech pick-up for people who struggle to understand conversations in noisy social environments, such as busy restaurants. These innovative headphones are discreet earbuds which are directional,…
The angle
New research from Sonova and Sennheiser found over a third (36%) of 45 to 70 year olds struggle to hear conversations in loud places such as a busy restaurant, and a third admit pretending they have heard what someone said. Wearing a hearing aid carries three times the stigma of wearing glasses.
On air
A hearing and MedTech expert from Sonova
The result
15 items of coverage reaching 5.0 million, including Sky News TV and Radio News Hub.
About World Hearing Day
World Hearing Day is run by the World Health Organization and falls on 3 March each year. It raises awareness of how to prevent hearing loss and promotes ear and hearing care. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning World Hearing Day for 2027?
World Hearing Day next falls on Wednesday 3 March 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
