Most people don't realise that what they eat can help manage ADHD symptoms. New research for ADHD Awareness Month found 86% of the public are unaware diet can help and just 8% know omega-3 can help, while 14% still believe ADHD can be cured through discipline alone. We built Seik Psychiatry's broadcast PR campaign around those gaps and myths, and put a consultant psychiatrist and functional medicine practitioner on air across a radio day of interviews, explaining how a healthy diet rich in omega-3 can sit alongside medication and therapy. The campaign secured 9 items of radio coverage reaching 2.0 million, including BBC Radio Essex, BBC Radio Norfolk, BBC Radio Three Counties and Heart Four Counties.
Seik Psychiatry wanted to position its spokespeople as thought leaders on ADHD and encourage listeners to visit its website.
The message
Alongside medication and therapy, a healthy diet rich in omega-3 can play a real part in managing ADHD symptoms, and myths that ADHD is caused by poor parenting or cured by discipline need challenging.
The angle
New research for ADHD Awareness Month found 86% of the public are unaware diet can help manage ADHD symptoms and just 8% know omega-3 can help, while 14% still believe ADHD can be cured through discipline alone and 1 in 20 blame poor parenting.
On air
A consultant psychiatrist and functional medicine practitioner from Seik Psychiatry
The result
9 items of coverage reaching 2.0 million, including Heart Four Counties, BBC Radio Essex, BBC Radio Norfolk, BBC Radio Three Counties.
About ADHD Awareness Month
ADHD Awareness Month runs every October. It started in the United States and is backed internationally by groups including ADHD Europe, with UK charities and clinics taking part. Its aim is to share reliable information about ADHD and to challenge the stigma around it. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning ADHD Awareness Month for 2027?
ADHD Awareness Month next runs through October 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
