Case study · National Pizza DayPepperoni is the nation's favourite pizza topping, taking a quarter of all votes in new research for National Pizza Day. We turned the findings into a story for Properoni: the average Brit eats over 5,000 slices in a lifetime, and 54% know how to make pizza from scratch. We then put Properoni's development chef, a former Pizza Chef of the Year, on air across a radio day of interviews to bring the numbers to life for listeners. The campaign secured 13 items of radio coverage reaching 1.9 million, including BBC Radio Lancashire, BBC Radio Three Counties and BBC Radio Cumbria.
Part of National Pizza Day on air →National Pizza Day falls on 9 February. It began in the United States and is now picked up by UK restaurants, takeaways and food brands as a light-hearted reason to talk about pizza. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
National Pizza Day next falls on Tuesday 9 February 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
Book a call with the teamWe use analytics cookies to see how people use this site, so we can improve it. They are only set if you accept. Privacy policy