In the run-up to Christmas, Brits were buying to beat their energy bills. Live PriceRunner data showed air fryer sales up more than 3,000% and electric blankets up 651%, yet 65% still planned to buy as many Christmas presents as last year, and luxury advent calendar sales were up 400%. We turned that data into a cost-of-living Christmas story and put PriceRunner's tech and consumer expert on air across a radio day of interviews plus TV. The broadcast PR campaign secured 17 items of radio and TV coverage reaching 2.6 million, including GB News, Notts TV, GB News Radio and BBC Radio Merseyside.
PriceRunner wanted to secure UK-wide broadcast coverage using its own spokesperson and shopping data.
The message
As the cost-of-living crisis bites, Brits are buying products that cut energy bills while still spending on Christmas, with affordable luxuries offering a little retail therapy.
The angle
Live PriceRunner data shows Brits buying to beat energy bills, with air fryer sales up more than 3,000% and electric blankets up 651%. Yet 65% will buy as many Christmas presents as last year, and luxury advent calendar sales are up 400%.
On air
PriceRunner's tech and consumer expert
The result
17 items of coverage reaching 2.6 million, including GB News, BBC Radio Merseyside, GB News Radio, BBC Radio Leeds.
More campaigns for PriceRunner
PriceRunner has come back to Relations Group for other broadcast PR campaigns:
Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Christmas for 2026?
Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
