New Year brings health goals, and new research showed why men in particular needed one: 42% of men are obese, rising to 47% by 2035, and men over 50 are nearly twice as likely as women to have undiagnosed diabetes. For Powerleague, we built a broadcast PR campaign around the health benefits of five-a-side football, which, according to university research, is better for you than the gym. A Powerleague spokesperson with 13 years' experience in the football industry went on air for radio interviews, backed by on-air competitions. The campaign secured 24 items of radio coverage, 12 interviews and 12 on-air competitions, reaching 3.2 million listeners, including BBC Radio Lancashire.
24Items of coverage (12 interviews and 12 on-air competitions)
3.2 millionCombined reach
2h 09mTime on air
The story
Powerleague, New Year
The aim
Powerleague wanted to raise awareness of Powerleague as a convenient UK sports facility and promote the health benefits of five-a-side football.
The message
Five-a-side football is better for you than the gym, according to university research, and team sports make exercise more enjoyable.
The angle
New research found 42% of men are obese, rising to 47% by 2035, and men over 50 are nearly twice as likely as women to have undiagnosed diabetes. A journal article showed football can help reduce high blood pressure.
On air
A Powerleague spokesperson with 13 years' experience in the football industry
The result
24 items of coverage (12 interviews and 12 on-air competitions) reaching 3.2 million, including BBC Radio Lancashire.
About New Year
New Year's Day on 1 January marks the start of the calendar year and is a bank holiday across the UK. The days around it bring stories about resolutions, health goals and fresh starts, and the celebrations on New Year's Eve. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning New Year for 2027?
New Year's Day next falls on Friday 1 January 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
