Better sleep tops Britain's list of New Year's resolutions, so we built PANDA London's broadcast PR campaign around it. We turned new research into a story stations wanted to cover: 37% of Brits named better sleep as their number one resolution, yet a third give up on their resolutions within weeks. We then put a consultant counselling psychologist on air across a radio day of interviews, giving listeners practical ways to make new sleep habits stick, with PANDA's bamboo bedding as part of the answer. The campaign secured 25 radio interviews reaching 4.6 million people, from BBC Radio London and Greatest Hits Radio to a run of BBC local stations from Stoke to Lincolnshire.
PANDA London wanted to position itself as sleep health experts and show how bamboo bedding helps build lasting New Year sleep habits.
The message
The New Year is the perfect time to reset your routines. Small changes to sleep hygiene and the right bedding, like PANDA's breathable, temperature-regulating bamboo bedding, help you rest more deeply.
The angle
New research from PANDA London found 37% of Brits say better sleep is their number one New Year's resolution and 48% say sleep is a priority for. But 61% say poor sleep hurts their mood and wellbeing, and a third usually give up on resolutions within weeks.
On air
A consultant counselling psychologist
The result
25 items of coverage reaching 4.6 million, including BBC Radio London, Greatest Hits Radio East Midlands, Hits Radio East Midlands.
More campaigns for PANDA London
PANDA London has come back to Relations Group for other broadcast PR campaigns:
New Year's Day on 1 January marks the start of the calendar year and is a bank holiday across the UK. The days around it bring stories about resolutions, health goals and fresh starts, and the celebrations on New Year's Eve. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning New Year for 2027?
New Year's Day next falls on Friday 1 January 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
