Every New Year brings a wave of weight-loss resolutions, and weight-loss injections were in the news too. We built My Juniper's broadcast PR campaign around a simple point: obesity is often biologically driven, so lifestyle changes alone don't always work. Their spokesperson went on air across a radio day of interviews, making the case for realistic, medically supported weight-loss goals, backed by safe, science-based treatment, and positioning My Juniper as an expert voice on weight loss. The campaign secured 15 items of radio coverage reaching 2.8 million, including BBC Radio WM, BBC Radio Nottingham, BBC Radio Stoke and BBC Radio Derby.
My Juniper wanted to position My Juniper as an expert voice on weight loss.
The message
Realistic, medically supported weight-loss goals, backed by safe, science-based treatment, lead to a healthier lifestyle.
The angle
Obesity is often biologically driven, so lifestyle changes alone don't always work, and weight-loss injections were in the news.
The result
15 items of coverage reaching 2.8 million, including BBC Radio WM, BBC Radio Nottingham, BBC Radio Stoke, BBC Radio Derby.
About New Year
New Year's Day on 1 January marks the start of the calendar year and is a bank holiday across the UK. The days around it bring stories about resolutions, health goals and fresh starts, and the celebrations on New Year's Eve. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning New Year for 2027?
New Year's Day next falls on Friday 1 January 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
