Body image was the theme of Mental Health Awareness Week, and for many teenagers it is a daily worry. For the Mental Health Foundation, we built a broadcast PR campaign around a new survey of 13 to 19 year olds, which found 31% felt ashamed about their body image and 40% said social media images had caused them to worry. We put a director from the charity and a make-up artist who advises on eating disorders on air across a radio day of interviews. The campaign secured 20 items of radio coverage reaching 7.9 million people, including Sky News Radio and Radio News Hub.
Mental Health Foundation, Mental Health Awareness Week
The aim
Mental Health Foundation wanted to raise awareness of Mental Health Awareness Week and use radio interviews to share new research on body image.
The angle
A new survey of teenagers aged 13 to 19 for Mental Health Awareness Week, themed on body image, found 31% felt ashamed about their body image and 40% said social media images had caused them to worry.
On air
A director from the charity and a make-up artist who advises on eating disorders
The result
20 items of coverage reaching 7.9 million, including Sky News Radio and Radio News Hub.
More campaigns for Mental Health Foundation
Mental Health Foundation has come back to Relations Group for other broadcast PR campaigns:
Mental Health Awareness Week has been run by the Mental Health Foundation since 2001. It takes place in May, usually in the second full week, and each year focuses on a theme to promote good mental health and challenge stigma. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning Mental Health Awareness Week for 2027?
Mental Health Awareness Week usually runs in the second full week of May. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
