The average adult gets good quality sleep only three days a week, according to a Mental Health Foundation survey of 2,000 UK adults. As the clocks went back, we built a broadcast PR campaign on how sleep affects mental health, with one in seven never getting the sleep they need to function well and 38% saying poor sleep harms their mental health at least weekly. We put the charity's chief executive, Head of Research and Applied Learning and Associate Director for Scotland on air across a radio day of interviews, urging listeners to use the extra hour in bed to boost their wellbeing and to download the free sleep guide. The campaign secured 7 items of radio coverage reaching 1.1 million listeners, led by BBC Radio York.
Mental Health Foundation wanted to highlight the link between sleep and mental health and signpost people to download its free sleep guide.
The message
Sleep is essential for good mental health, and small changes in sleep habits can lead to big improvements in wellbeing. Use the extra hour in bed for a mental wellbeing boost.
The angle
As the clocks go back, a Mental Health Foundation survey of 2,000 UK adults found the average adult gets good quality sleep only three days a week. One in seven never get the sleep they need to function well, and 38% say poor sleep harms their mental health at least weekly.
On air
The charity's chief executive, its Head of Research and Applied Learning, and its Associate Director for Scotland
The result
7 items of coverage reaching 1.1 million, including BBC Radio York.
More campaigns for Mental Health Foundation
Mental Health Foundation has come back to Relations Group for other broadcast PR campaigns:
British Summer Time ends at 2am on the last Sunday of October, when the clocks go back one hour to Greenwich Mean Time. It brings darker evenings and an extra hour in bed, and is a regular hook for stories about sleep, road safety and wellbeing. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Clocks Go Back for 2027?
The clocks next go back at 2am on Sunday 31 October 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
