For almost six million people in the UK, everyday noise can be hard to live with. Ahead of World Hearing Day, we turned new research into hyperacusis, or noise sensitivity, into a story for Loop Earplugs: 90% of those with it said it has a notable impact on their lives, with children crying and household appliances the most common triggers. We put the co-founders of Loop Earplugs on air across a radio day of interviews, plus TV, talking about hearing protection and hearing health. The broadcast PR campaign secured 10 items of radio and TV coverage reaching 3.0 million, including London Live, Sky News Radio and Radio News Hub.
Loop Earplugs wanted to raise awareness of the brand to a UK wide audience and to promote hearing protection and hearing health.
The message
We are Loop. We redefine what an earplug should sound, look and feel like.
The angle
New research ahead of World Hearing Day into hyperacusis, or noise sensitivity, which affects almost six million people in the UK. 90% of those with it said it has a notable impact on their lives, with children crying and household appliances the most common triggers.
On air
The co-founders of Loop Earplugs
The result
10 items of coverage reaching 3.0 million, including Sky News Radio, Radio News Hub, London Live.
About World Hearing Day
World Hearing Day is run by the World Health Organization and falls on 3 March each year. It raises awareness of how to prevent hearing loss and promotes ear and hearing care. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning World Hearing Day for 2027?
World Hearing Day next falls on Wednesday 3 March 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
