With Strictly Come Dancing drawing almost 9 to 10 million viewers a week, TV talent and dance shows were part of family life. We used that to pitch Lips: Number One Hits for Xbox 360 to stations as a Christmas entertainment idea for friends and family, a singing game featuring tracks from different genres and generations that have reached number one in the charts. We put their spokesperson on air across a radio day of interviews. The broadcast PR campaign secured 24 items of radio coverage reaching 5.5 million people, including Sky News Radio, BBC Radio Ulster and BBC Radio Newcastle.
Lips: Number One Hits for Xbox 360 wanted to raise awareness of Lips: Number One Hits and position it as the perfect Christmas game for friends and family.
The message
Celebrate Christmas in singing style with a game featuring popular tracks from different genres and generations that have reached number one in the charts.
The angle
Stations were pitched the game as a Christmas entertainment idea, tied to the popularity of TV talent and dance shows, with Strictly Come Dancing drawing almost 9 to 10 million viewers a week.
The result
24 items of coverage reaching 5.5 million, including Sky News Radio, BBC Radio Ulster, BBC Radio Newcastle, BBC Radio Devon.
About Christmas
Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Christmas for 2026?
Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
