Fertility treatment in the UK can feel like a minefield. For King's Fertility during National Fertility Awareness Week, we built a broadcast PR campaign around the questions couples face: regulation, eligibility, the exploitation of desperate couples, and NHS and NICE criteria that contradict each other. We put a fertility expert from King's Fertility on air across a radio day of interviews as a champion of best practice, from a charity-labelled clinic with fully regulated, academic staff. The campaign secured 12 items of radio coverage reaching 1.7 million listeners, including BBC Radio Norfolk.
12Items of coverage
1.7 millionCombined reach
1h 45mTime on air
Hear the coverage
talkRADIO
The story
King's Fertility, National Fertility Awareness Week
The aim
King's Fertility wanted to position its fertility expert as a champion of best practice and educate the public during Fertility Week.
The message
King's Fertility is a charity-labelled clinic with fully regulated, academic staff, at the forefront of innovative but pragmatic fertility treatments.
The angle
The world's population is nearly 8bn, yet IVF still has an important place. In the UK, regulation, eligibility and exploitation of desperate couples create a minefield, and the NHS and NICE criteria contradict each other.
On air
A fertility expert from King's Fertility
The result
12 items of coverage reaching 1.7 million, including BBC Radio Norfolk.
More campaigns for King's Fertility
King's Fertility has come back to Relations Group for other broadcast PR campaigns:
National Fertility Awareness Week is an annual UK week, organised by Fertility Network UK, with the 2026 edition led by the charity Fertility Action. It is held in early November to challenge the stigma around infertility, raise funds and bring the fertility community together. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning National Fertility Awareness Week for 2026?
National Fertility Awareness Week next runs from Monday 2 to Friday 6 November 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
