More of us shop online at Christmas, and that means more of us typing in our bank details. For Kaspersky we offered stations a giveaway of Kaspersky Internet Security 2013, with its Safe Money technology that checks a website is safe and opens it in a protected mode to shield bank details. Presenter-led competitions ran alongside radio interviews with their spokesperson, and the broadcast PR campaign secured 24 items of radio coverage, 11 interviews and 13 on-air competitions, reaching 3.3 million, including BBC Radio Cumbria and BBC Radio Oxford.
24Items of coverage (11 interviews and 13 on-air competitions)
3.3 millionCombined reach
1h 09mTime on air
The story
Kaspersky, Christmas
The aim
Kaspersky wanted to raise awareness of the Kaspersky brand and its 2013 internet security range through presenter-led competitions and interviews.
The message
Kaspersky's 2013 internet security products are a solution to worries about online shopping and banking, with a Safe Money feature and family protection features for children.
The angle
As more of us shop online for Christmas, stations were offered a giveaway of Kaspersky Internet Security 2013, with its Safe Money technology that checks a website is safe and opens it in a protected mode to shield bank details.
The result
24 items of coverage (11 interviews and 13 on-air competitions) reaching 3.3 million, including BBC Radio Cumbria and BBC Radio Oxford.
About Christmas
Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Christmas for 2026?
Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
