Children's spending habits form by the age of seven, yet formal teaching about money only starts at secondary school, and more than half of UK children do not understand money. Over the summer holidays, we helped HyperJar turn that gap into a story, with just 13% of adults recalling open money chats growing up. We put HyperJar's founder, a parent, on air alongside his teenage daughter who uses the app, across a day of radio and TV interviews, encouraging parents to step in and showing how the free kids' money app and prepaid card help children keep control of their pocket money. The broadcast PR campaign secured 9 items of radio and TV coverage reaching 1.8 million people, including GB News.
HyperJar wanted to encourage children to be financially savvy and teach them the importance of saving and budgeting.
The message
HyperJar is a "pay now, buy later" alternative to debt, and its new app for children helps them keep control of their pocket money over the holidays.
The angle
More than half of UK children do not understand money, yet spending habits form by age seven and formal teaching only starts at secondary school. With just 13% of adults recalling open money chats growing up, parents need to step in, and HyperJar's free kids' money app and prepaid card can help.
On air
HyperJar's founder, a parent, and his teenage daughter who uses the app
The result
9 items of coverage reaching 1.8 million, including GB News.
About Summer
Summer is a major broadcast moment built around the school summer holidays, days out, travel, hot weather and outdoor living. In England and Wales schools usually break up in late July, while in Scotland and Northern Ireland they break up in late June. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Summer for 2027?
The school summer holidays next run from late July to early September 2027 in England and Wales, and from late June in Scotland and Northern Ireland. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
