A UK summer staycation can offer far more activity than many holidaymakers expect. For summer, Hoseasons wanted its Go Active collection to become part of that picture, so we built a broadcast PR campaign around the activity-based leisure on offer for all ages, including the activities holidaymakers may overlook. We brought in Olympic archers to talk about their achievements and those activities, and booked them into a day of radio and TV interviews. The campaign delivered 17 items of radio and TV coverage reaching 5.2 million people, including ITV Yorkshire, ITV London News, ITV Tyne Tees and Radio News Hub.
Hoseasons wanted to raise awareness of Hoseasons and its Go Active collection and make it synonymous with a UK summer staycation.
The message
There are expansive options for activity-based leisure in the UK for all ages, from summer staycations with Hoseasons.
The angle
Summer UK holidays offer expansive options for activity-based leisure for all ages. Olympic archers were to discuss their achievements and access to activities that holidaymakers may overlook.
On air
Olympic archers
The result
17 items of coverage reaching 5.2 million, including ITV Yorkshire, ITV London News, Radio News Hub, ITV Tyne Tees.
About Summer
Summer is a major broadcast moment built around the school summer holidays, days out, travel, hot weather and outdoor living. In England and Wales schools usually break up in late July, while in Scotland and Northern Ireland they break up in late June. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Summer for 2027?
The school summer holidays next run from late July to early September 2027 in England and Wales, and from late June in Scotland and Northern Ireland. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
