Noise does more than damage our hearing: it makes us stressed. Around World Hearing Day, we built Flare Audio's broadcast PR campaign on that idea, pointing to the around six million people in the UK with hyperacusis, for whom everyday sounds are intrusively loud, and to World Health Organisation research linking unpleasant noise to raised stress and a range of health problems. We put Flare Audio's co-founder on air across a radio day of interviews, explaining the company's mission to improve, protect and enhance our hearing experiences. The campaign secured 10 items of radio coverage reaching 2.0 million, including Sky News Radio.
Flare Audio wanted to encourage sales and direct people to Flare’s website for more information on products.
The message
Flare aims to Improve, Protect and Enhance our hearing experiences. The company is on a mission to help solve issues around sound and noise, with a focus on how distortion can negatively affect the sound we hear.
The angle
Noise does not only damage hearing, it makes us stressed. Around six million people in the UK have hyperacusis, where everyday sounds are intrusively loud, and World Health Organisation research links unpleasant noise to raised stress and a range of health problems.
On air
Flare Audio's co-founder
The result
10 items of coverage reaching 2.0 million, including Sky News Radio.
About World Hearing Day
World Hearing Day is run by the World Health Organization and falls on 3 March each year. It raises awareness of how to prevent hearing loss and promotes ear and hearing care. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning World Hearing Day for 2027?
World Hearing Day next falls on Wednesday 3 March 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
