Pineapple on pizza still has plenty of fans: a National Pizza Day survey found 45% of Brits back it as a topping. The same survey found Italian is Britain's favourite international cuisine, 46% prefer thick crust to thin and 35% say cold is the best way to eat leftover pizza. We turned the findings into a broadcast PR campaign for Fireaway and put the founder of Fireaway Pizza on air across a radio day of interviews, plus TV, talking listeners through the craft behind a good pizza, from hand-stretched dough to fresh ingredients. The campaign secured 9 items of radio and TV coverage reaching 3.0 million people, including GB News, GB News Radio, BBC Radio Newcastle and BBC Radio Lancashire.
Fireaway wanted to be positioned as the nation's go-to pizzeria.
The message
The craft behind a good pizza, from hand-stretched dough to fresh ingredients, and the toppings people are trying now.
The angle
A National Pizza Day survey found Brits rank Italian as their favourite international cuisine. 46% prefer thick crust to thin, 45% still back pineapple as a topping, and 35% say cold is the best way to eat leftover pizza.
On air
The founder of Fireaway Pizza
The result
9 items of coverage reaching 3.0 million, including GB News, GB News Radio, BBC Radio Newcastle, BBC Radio Lancashire.
About National Pizza Day
National Pizza Day falls on 9 February. It began in the United States and is now picked up by UK restaurants, takeaways and food brands as a light-hearted reason to talk about pizza. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning National Pizza Day for 2027?
National Pizza Day next falls on Tuesday 9 February 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
