Snoring is often laughed off, but it can signal obstructive sleep apnoea (OSA), which is linked to hypertension, diabetes, stroke and heart disease. As the clocks went back we built eXciteOSA's broadcast PR campaign around the numbers: around 64% of men and 45% of women snore, and an estimated 1.5 million UK adults have OSA, with only around 15% diagnosed and treated. A consultant ENT surgeon and sleep specialist went on air alongside a person living with OSA who has used a new treatment device, across a radio day of interviews explaining modern alternatives to CPAP masks, surgery and dramatic lifestyle changes. The campaign secured 12 items of radio coverage reaching 1.2 million listeners, including BBC Radio Three Counties.
Snoring and sleep apnoea can affect anyone and are linked to serious health conditions, and modern alternatives to CPAP masks, surgery and dramatic lifestyle changes can now be considered.
The angle
Snoring is often laughed off but can signal obstructive sleep apnoea (OSA), linked to hypertension, diabetes, stroke and heart disease. Around 64% of men and 45% of women snore and an estimated 1.5 million UK adults have OSA, with only around 15% diagnosed and treated.
On air
A consultant ENT surgeon and sleep specialist, and a person living with OSA who has used a new treatment device
The result
12 items of coverage reaching 1.2 million, including BBC Radio Three Counties.
More campaigns for eXciteOSA
eXciteOSA has come back to Relations Group for other broadcast PR campaigns:
British Summer Time ends at 2am on the last Sunday of October, when the clocks go back one hour to Greenwich Mean Time. It brings darker evenings and an extra hour in bed, and is a regular hook for stories about sleep, road safety and wellbeing. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Clocks Go Back for 2027?
The clocks next go back at 2am on Sunday 31 October 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
