Research shows 51% of Brits prefer to sleep apart from their partners to sleep better, so for World Sleep Day we helped Devon Duvets offer couples another way. We built the broadcast PR campaign around the launch of THREE Duvets, the UK's first fully shared, flexible duvet, letting each partner choose their own section and avoid 'sleep divorce'. The husband-and-wife founders of Devon Duvets went on air across a radio day of interviews, explaining wool's benefits for a good night's sleep and their bedding handcrafted in Devon from 100% traceable British wool. The campaign secured 11 items of radio coverage reaching 2.4 million listeners, including Sky News Radio and BBC Radio Cornwall.
11Items of coverage
2.4 millionCombined reach
1h 25mTime on air
Listen
BBC Radio Cornwall · 10m 22s
0:00 / 10m 22s
Sky News Radio · 9m 06s
0:00 / 9m 06s
The story
Devon Duvets, World Sleep Day
The aim
Devon Duvets wanted to educate audiences on wool's benefits for a good night's sleep and position itself as a leader in sustainable bedding.
The message
Devon Duvets provides ethical bedding, handcrafted in Devon from 100% traceable British wool, that benefits sleep, the environment and wellbeing.
The angle
Research shows 51% of Brits prefer to sleep apart from their partners to sleep better, and 48% of UK adults don't get enough sleep. To mark World Sleep Day, Devon Duvets launched THREE Duvets, the UK's first fully shared, flexible duvet, so couples can each choose their own section and avoid 'sleep divorce'.
On air
The husband-and-wife founders of Devon Duvets
The result
11 items of coverage reaching 2.4 million, including Sky News Radio, BBC Radio Cornwall.
More campaigns for Devon Duvets
Devon Duvets has come back to Relations Group for other broadcast PR campaigns:
World Sleep Day has been organised by the World Sleep Society since 2008 and is marked in more than 88 countries. It celebrates sleep and aims to reduce the burden of sleep problems through better prevention and treatment of sleep disorders. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning World Sleep Day for 2027?
World Sleep Day is held on the Friday before the spring equinox, which in 2027 should be Friday 19 March; the date is not yet announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
