When the clocks went back everyone gained an extra hour in bed, yet 40% of the UK suffer from sleep issues. We built Devon Duvets' broadcast PR campaign around a simple suggestion: your duvet could be the cause of a bad night's sleep, and wool bedding is making a comeback for its breathable, temperature regulating and hypoallergenic properties. The founders of Devon Duvets went on air across a day of radio and TV interviews, explaining how their bedding, handcrafted in Devon from 100% traceable British wool, helps with insomnia, allergies and menopausal hot flushes. The campaign secured 11 items of radio and TV coverage reaching 1.4 million people, including GB News.
Devon Duvets wanted to educate audiences on the sleep benefits of wool and be seen as leaders in natural, sustainable, British wool bedding.
The message
Your duvet could be the cause of a bad night's sleep. Devon Duvets' bedding is handcrafted in Devon from 100% traceable British wool, which is natural, sustainable and helps with insomnia, allergies and menopausal hot flushes.
The angle
As the clocks went back, giving an extra hour in bed, the campaign highlighted that 40% of the UK suffer from sleep issues and argued many should look at their duvet, with wool bedding making a comeback for its breathable, temperature regulating and hypoallergenic properties.
On air
The founders of Devon Duvets
The result
11 items of coverage reaching 1.4 million, including GB News.
More campaigns for Devon Duvets
Devon Duvets has come back to Relations Group for other broadcast PR campaigns:
British Summer Time ends at 2am on the last Sunday of October, when the clocks go back one hour to Greenwich Mean Time. It brings darker evenings and an extra hour in bed, and is a regular hook for stories about sleep, road safety and wellbeing. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Clocks Go Back for 2027?
The clocks next go back at 2am on Sunday 31 October 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
