Complaints about private dental care were up 17% in the year to April, the Dental Complaints Service revealed, with over 1,800 cases handled and two thirds resolved in under a week. Around World Health Week, we built a broadcast PR campaign to tell patients where to turn: talk to your dental professional first, then to a free service that is independent of the NHS and Government. We put the chair of the service's advisory board on air across a radio day of interviews. The campaign secured 19 items of radio coverage reaching 10.0 million listeners, including BBC Radio 5 Live, BBC Radio Scotland and BBC Radio Ulster.
Dental Complaints Service wanted to raise awareness of the Dental Complaints Service and how to pursue or resolve a complaint about private dental care.
The message
The Dental Complaints Service is free, independent of the NHS and Government, and aims to resolve complaints fairly, swiftly and transparently. Patients should talk to their dental professional first.
The angle
The service that handles complaints about private dental care revealed complaints were up 17% in the year to April. It dealt with over 1,800 cases and resolved two thirds in under a week.
On air
The chair of the service's advisory board
The result
19 items of coverage reaching 10.0 million, including BBC Radio 5 Live, BBC Radio Scotland, BBC Radio Ulster, BBC Radio Newcastle.
About World Health Week
World Health Week is a week created by Relations Group for UK health, wellbeing and medical brands to share advice on radio, from nutrition and sleep to fertility and dental care. It is separate from the World Health Organization's World Health Day on 7 April. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning a campaign around World Health Week?
The next dates for World Health Week have not been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
